All of our training has been designed and written by the owner, Darryl.

With over 25 years in the retail industry ... from Sales on the shop floor to National Sales Management for a retail business with over 700 staff and 32 locations.

Darryl has also run his own appliance retail business for 3 years.

The training provided calls on all of his experience gained in the "real world" ... no theory here!

The writer has travelled through many countries and visited Plasma & LCD factories in Japan, Singapore, Brugge, Paris and South Korea.

He has also visited Whiteware factories in South Korea, Australia and New Zealand.

One of the most informative and enjoyable trips have been to the Consumer Electronics show in Las Vegas, Nevada ..... twice!

Darryl's knowledge of the retail industry covers -

  -product knowledge

  -sales & sales techniques

  -closing the sale

  -add-on sales

  -marketing & advertising in all media

  -financial including profit & loss reporting

  -budgeting & forecasting

  -product buying

  -stock control

  -stock taking

  -pricing, margin & mark-up

  -time management & using a diary

  -store layout & design

  -shop fittings & design

  -fleet management

  -health & safety

  -setting goals & planning for achievement

1. Who are the most important people in your business next to your customers?  Your sales staff...
2. How many sales are your untrained staff costing you?
3. What bad habits have your sales staff picked up?
4. Are your sales staff making the most of every customer through your front doors?
5. When was the last time that you invested in training your staff?
6. Is your customer service near what you would accept if you were your the customer?

Customer Service in Retail and many other industries in New Zealand is sadly lacking.

Do your staff ignore the customers and the telephone, they come to work disorganised, late, with a big chip on their shoulder or simply to fill in a day and collect a pay cheque every fortnight.

Your better staff do a great job, they may have picked up some bad habits though.  Are they making the most of every sale?   How are their add-on sales?

The rules to providing the customer a better experience than they would find elsewhere are basic and very simple.

We don't train staff using overseas methods, they don't work.

We don't pump your staff up with a motivational training scheme that sends them back to you pumped only to be back to their normal ways within a few days. We've done those courses too, they don't work.

Retail is a career and like any career ... you need to know the basics first.

How many of your staff have learned what they know from the shop floor, how many have been adequately and formally trained?

How many mistakes with customers have your staff made to gain the knowledge they possess? What has that cost you in sales?  There are no shortcuts learning the retail trade.

What's the difference between Margin & Mark up, how do you use a Diary, what is Time Management, why do you Follow up on a customer, how do you handle a complaint, how do I use a Calculator properly, how do you answer a Telephone professionally.